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Google And Adsense For Monetizing Online Games

August 10th, 2008 - Category: Monetize
Few days ago I was checking what domains about game portals were free to buy, and I noticed that GoogleGames.Com was free. That is weird, how could they forget about that domain? Looks like Google is interested in casual games advertising, but not in developing them, or in building a portal! Will be a hard time for Mochiads or GameJacket. This is a great news for Developers, even because, honestly we are not earning very much with this system right now, but actually the guys from Mountain View are pretty slow, the market is fermenting right now.
At the Casual Connect of Seattle Bernie Stolar said: "I'm going to be very clear right now, Google is involved in in-game advertising. I'm going to say it one more time, in case there's any misconceptions here: in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years. ..." "No Gbox, Bernie?" asked Google's Greg Schaffer. Nope, no plans for a console, Stolar said. And no "Google Live," no video-game portal, and no video-game search, he said. Later, Stolar reiterated, "We are not going to be a publisher or a developer or a portal for games, at all. That's the jobs of everybody here. That's why we want to partner with you." That means game publishers will be able to use the Google system to put advertising in their games, and advertisers will be able to work through the Google system to buy ad space within games. They didn't show how the ads will appear but they plan to offer targeted video ads before and after a game, as well as in the middle during breaks such as when a player clears a level, said Eva Woo, a member of the Google games advertising team in a separate briefing for press. We just hope these ads wont be too annoying for users, and possibly that they will pay a lot! Emoticon


Article Comments

play free games - August 15th, 2010
I totally agree. I just hope too that the ads don't make the site difficult to navigate. Thanks for posting this. It really help us a lot to know things about these.

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