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How to add MochiAds to your game and earn money from it

June 21st, 2009 - Category: Developers, Flash, Monetize
As many of you know it, Mochiads as improved a lot in the past 2 years.
One of its competitors, GameJacket, failed last week.
Many developers are doing good money with the Mochi Advertising right now.
Are you doing it? Probably you should give it a try!

Mochiads Logo

Mochiads Version Control not only works as advertising but also protect the code of your game.
Here I am going to explain you how to add it to one of your games in ActionScript 3.

First important thing to do is, if you don't have an account, click here to Sign-Up MochiAds Developers Program.
Login in the dashboard and click on the yellow button Setup New Game.
Now it will ask you:
  1. The Title of your game.
  2. The dimensions of you game, write it how big it is, like 640x480 for example (The game must be not smaller than 300x300).
  3. Version Controll click Yes.
  4. Create Game.
In the Version Controll version you dont need to download the Include files from MochiAds.
Now it will ask you to Authenticate your game, write that string of code on the first frame of the time line, or in the document class. The string will be something like this:
var _mochiads_game_id:String = "your code";


If you are using a Document Class remember to clear everything from the Main Function.
For example let's pretend your Document Class is named MyGame.As inside you need to be sure it will look something like this:
package {
	//...imports
 
	public dynamic class MyGame extends MovieClip{
		//...declarations of variables
 
		public function MyGame () {
			//Here nothing!
		}
 
		//... other functions.
	}
}


Now select the colors of you preloader, you can even upload a custom image if you want, make a custom JPG the same size of your game and upload it to make it appear under the preloader line. It will look more fancy!

Then upload your SWF, give it a version number, like "1.0" or" 0.5alpha"... as you want... Emoticon
And eneter a little description only for you, like "First upload".

OK, now continue, download the file they just created for you, it contains the SWF you will have to distribute.
It's almost over Emoticon.
You need to fill out the game profile.

In Game URL write the Link of a page where people will be able to see your game and then upload the swf you just got there.

Add Description, an icon of 100x100 (I suggest you to make a very cute icon becouse it is the first thing people will see), Catoegories, Keywords and Save.
Great, now you are DONE!

Last thing to do if you want is to enable your game for distribution so that Mochiads will help you to spread it on internet.


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GameJacket Failed

June 12th, 2009 - Category: Monetize
Months ago i talked about how good was GameJacket...
Sadly i recived an e-mail yesterday telling exactly those words:

"Last month, GameJacket learned that the funding round it had engaged it had failed with the proposed venture capital investor withdrawing its offer due to the uncertain current economic climate. Since this time GameJacket's management has been actively seeking a buyer for the continuation of the business. Despite initial strong interest, all active lines of enquiry were concluded yesterday resulting in no buyer being identified. We’re sorry to report that GameJacket ceased to trade as of yesterday and the company will make a further announcement in due course. The employees and management of GameJacket have worked tirelessly to build and maintain the GameJacket concept and we’re disappointed in this outcome. The company would also like to take this opportunity to thank developers for their generous support and to apologise for the inconvenience this situation will cause. If you have any questions, please contact questions@gamejacket.com"



This thing is very bad for many developers and publishers having games with them.

The developers now will, not only lose all the not paied money the earned but even worst, the games they published all over the web suddenly stopped to work!
I had to remake one of my games, Rotating Balls, this time i used MochiAds, i repleaced the game here, on Kongregate and Newgrounds, i hope sites from all over the world will change it using my new version... but i hardly doubt about that! Emoticon
For sure now we will see a zillion of new games (games using GameJacket) on MochiAds in the next few days, I hope this wont effect the eCPM!

For publishers this is going to be the worst of the nightmares, find all the games from GameJacket and remove them becouse they dont work anymore!
This is bad, will take me a while to make it on LorenzGames.

I really hope this mess is not going to affect the game industry too bad.


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Google And Adsense For Monetizing Online Games

August 10th, 2008 - Category: Monetize
Few days ago I was checking what domains about game portals were free to buy, and I noticed that GoogleGames.Com was free. That is weird, how could they forget about that domain? Looks like Google is interested in casual games advertising, but not in developing them, or in building a portal! Will be a hard time for Mochiads or GameJacket. This is a great news for Developers, even because, honestly we are not earning very much with this system right now, but actually the guys from Mountain View are pretty slow, the market is fermenting right now. At the Casual Connect of Seattle Bernie Stolar said: "I'm going to be very clear right now, Google is involved in in-game advertising. I'm going to say it one more time, in case there's any misconceptions here: in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years. ..." "No Gbox, Bernie?" asked Google's Greg Schaffer. Nope, no plans for a console, Stolar said. And no "Google Live," no video-game portal, and no video-game search, he said. Later, Stolar reiterated, "We are not going to be a publisher or a developer or a portal for games, at all. That's the jobs of everybody here. That's why we want to partner with you." That means game publishers will be able to use the Google system to put advertising in their games, and advertisers will be able to work through the Google system to buy ad space within games. They didn't show how the ads will appear but they plan to offer targeted video ads before and after a game, as well as in the middle during breaks such as when a player clears a level, said Eva Woo, a member of the Google games advertising team in a separate briefing for press. We just hope these ads wont be too annoying for users, and possibly that they will pay a lot! Emoticon


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Mochiads Or Gamejacket - Which One Gives More Money?

May 28th, 2008 - Category: Monetize
The War for the best In-Game Flash Advertisement is just started, the biggest company right now are know by almost all the developers, MochiAds and GameJacket, but, does everybody know all the details about them? Lets analyze their features searching all the Pros and Cons to understand what is the best choice for our game.

MochiAds

Pros:
- It is very easy to set up, just put a AS file they give to you in the same root of your game and put their code on the time line. - The game is accepted very fast. - When the advertisement is displaying, the game loads in background. Which is very important if you want to avoid a too heavy loading screen. - After the advertisement is displayed it automatically disappear. - Support Inter-Level Advertising, I don't suggest it because gamers hate it. - If you need it they provide you a very nice Leader Board to set up on your game. - You can personalize the colors around the advertisement. - You can upload your games on their server and use that space to show them on your Site or Blog. - The distribution of the game is good, but they could do better.

Cons:
- The eCPM (The effective cost per 1000 impressions) sometime is ridiculously low. It happened to me last month to notice that my eCPM was of 0.02 cents, this means that to earn 1 dollar I had to show 50.000 times their advertisement... of course I sent them a mail to understand why my eCPM was so low, the answer was: ...in your game you can see that most of the impressions are coming from Brazil and Thailand which do not currently monetize very well... - The statistics system is very cute but not very functional. Emoticon

GameJacket

Pro:
- The eCPM is always at least 0.50 cents which is the highest of its category. - The smaller size allowed is 300x250 (With MochiAds is 300x300). - As MochiAds they send you the payment via PayPal 28 days after the end of the month in which your earnings reach $100 (actually MochiAds is after 30 days). - If your game has never been published and they like it they give you $1000 advance in advertising royalty. If you earn more than $1000 in royalty, you keep that too. This means that if a game is very good you will earn $1000 instantly plus a minimum of 50 cents every 1000 times your game is played. - If you need it they have a team to help you to distribute your game on the other portals. - If your game has a bug and you have to fix it, but you already submitted it to a thousand of games portal, it's not a problem, you just send it to GameJacket and it is automatically fixed everywhere.

Cons: - To understand how to set up it you have to make some tests. - The statistics system has lots of options but sometimes it doesn't work. Emoticon - After the advertisement is displayed you have to click on Play to move on and usually it appears a screen without anything for 3-4 seconds before to show you the full loading screen. - I think GameJacket has some problem with the AS3 script, because sometime the Advertising Loader does some mess with the frames of the time line. - The advertising is not exactly on your SWF file, you have to submit them the file, then they give you another file of 10 Kb size which loads your file loaded on their machine, this means that if they go down, your game goes down with them. - Sometimes the game doesn't preserve the background color, so you have to create a square on a level of the game with the color you want to be sure it wont be lost. - The colors of the advertisement are just 2: white and gray. I think they are both very strong, for some aspects MochiAds looks better, but my personal experience says that with GameJacket you can earn more. I am still using MochiAds on some of my games though, just because for some reason they don't work on GameJacket. Emoticon


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How To Get A Sponsorship With A Flash Game

May 25th, 2008 - Category: Monetize
You have made your game, you have tested it, it looks so cool that you are sure to sell it to someone and make good money out of it, but the problem is HOW?.
Well, it is not so complicated, actually if the game is really well made it will take you only a couple of days to monetize it.
First important thing to know is that if you want to sell an Exclusive License is good to NOT publish the game anywhere or a lot of Sponsors wont be happy.

Flash Game License is maybe right now one the most important website for selling Games made with Flash through Bids, but sometime is little bit slow, because you have to wait for the Games Scout to find your game there and bid for it.

If you want to be faster and select your sponsor, you have to contact them by E-mail.
This is a list of the portals with Alexa Rank.
It's very important to write a clear mail specifying in what you are interested,
1)NON-Exclusive: you will be able to sell the license to many sponsors with a lower price.
or
2)Exclusive License: You sell the game to only one sponsor.

Remember to add the SWF and some ScreenShot in the mail, then cross your fingers and wait at least 4 days to compare all the offers.
Good luck! Emoticon


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